living well
Yarra Rossa
How does a luxury retirement development in a sought-after neighbourhood stand out and rise above its competitors in an increasingly crowded landscape?
BaptistCare’s Yarra Rossa is a premium, brand new development in the heart of Canberra. By focusing on the brand essence of ‘Living Well’, an elegant brand identity was created in harmony with the location, and the ideals of prospective residents.
Inspired by the surrounding landscape, a natural colour palette was paired with refined photography and heartfelt language, creating a brand that stands out confidently from its competitors without alienating its target market.
