red to the core.
westpac
handycards.
How do you update one of Westpac’s most visible and iconic touchpoints, for the first time in 10 years?
Held by over five million customers, Westpac‘s Consumer and Business HandyCard is one of the most visible touchpoints for the bank, and by celebrating Westpac’s return to red, becomes a true expression of the Westpac Brand.
Updating the card design to take advantage of the latest production techniques and global trends in card design, the card features a matte base with tactile gloss finishes and a custom Westpac Red core – unique in the competitor market.
