we are
Westpac Group
How do you inspire and excite a diverse, global workforce, with a single uniting internal identity?
In the shadow of significant cultural change within the organisation and sector, the time had come for Westpac Group to embrace a brand that was more human, fun, flexible – and not only inclusive of each of their retail brands, but of their people.
Embracing an updated logomark and a colourful palette, Westpac Group puts its people first.
A simple, unifying colour bar acknowledges each retail brand, and unifies them under one singular brand.
