A world of colour.
Westpac.
How do you design one of Westpac’s last physical brand touchpoints to embody the pure essence of their brand, while ensuring it is accessible for all Australians and responsible for the planet?
You create a card suite that uses 100% recycled materials and has the highest accessibility standards possible – using both an accessibility notch and braille markers.
The new suite utilises the invigorated Westpac colour palette. A true celebration of colour guaranteed to pop in any wallet, digital or physical.
