because there’s
no planet b.
Planet Protector
Packaging
How do you introduce an amazing, natural, award-winning and sustainable packaging solution to a world that continues to create and consume at an ever-increasing rate?
The Planet Protector Packaging brand required a bold, honest and heart-felt approach that reflected the passionate mission of the company – to protect our planet, one pack at a time.
A simple set of iconography and illustration was developed and combined with natural textures and a neutral colour palette, to bring to life a brand palette that echoes Planet Protector’s down-to-earth and genuine personality.