How do you create an identity iconic enough to appeal to the corporate world, as a benchmark qualification to aspire to?
WIB
How do you capture and showcase the expertise and leadership of the institutional arm of a ‘Big Four’ bank?
AJG Australia
How do you build a parent brand that reflects 25 years of experience across a multi-brand operation, while also creating a sense of belonging, community and shared purpose?
The Family Co
How do you realise an ambition to move an established not-for-profit local community service, to a national organisation with the aim to help Australian families throughout the country?
APA
How do we rebrand an established insurance and financial advice company that has a mission to see a world where financial worry is diminished, inviting customers to unrisk their business?
Westpac Handycard
How do you update one of Westpac’s most visible and iconic touchpoints, for the first time in 10 years?
Certe
How do we rebrand an established insurance and financial advice company that has a mission to see a world where financial worry is diminished, inviting customers to unrisk their business?
FRNSW
prepared for anything. Fire + Rescue NSW How do we refresh Fire & Rescue NSW to better communicate the vital and evolving role the service plays in the lives of the people of NSW? While often the first responders in a crisis, research has shown that public awareness of FRNSW’s extensive capability is low. Working closely with Brand Council, FRNSW ...
Esquire
esquire drink + dine trippas white group How does a dark, moody and sophisticated bar in Sydney’s iconic Queen Victoria Building stake its claim as Sydney’s go-to late-night dining venue? One half of a coveted pair of venues run by Trippas White Group within the QVB, the brief was ‘sophisticated’ and ‘masculine’, in stark contrast to their sister venue, champagne ...
Reign
reign at the QVB trippas white group How do you respect and celebrate the heritage of a century-old landmark, and yet build a brand that captures a bold, feminist attitude? You give the venue an undeniably royal name, and a visual expression in harmony with the elegant interior design – and contrast it with a tone of voice and attitude ...