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WIB

How do you capture and showcase the expertise and leadership of the institutional arm of a ‘Big Four’ bank?

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AJG Australia

How do you build a parent brand that reflects 25 years of experience across a multi-brand operation, while also creating a sense of belonging, community and shared purpose?

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The Family Co

How do you realise an ambition to move an established not-for-profit local community service, to a national organisation with the aim to help Australian families throughout the country?

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APA

How do we rebrand an established insurance and financial advice company that has a mission to see a world where financial worry is diminished, inviting customers to unrisk their business?

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Certe

How do we rebrand an established insurance and financial advice company that has a mission to see a world where financial worry is diminished, inviting customers to unrisk their business?

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FRNSW

prepared for anything. Fire + Rescue NSW How do we refresh Fire & Rescue NSW to better communicate the vital and evolving role the service plays in the lives of the people of NSW? While often the first responders in a crisis, research has shown that public awareness of FRNSW’s extensive capability is low. Working closely with Brand Council, FRNSW ...
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Esquire

esquire drink + dine trippas white group How does a dark, moody and sophisticated bar in Sydney’s iconic Queen Victoria Building stake its claim as Sydney’s go-to late-night dining venue? One half of a coveted pair of venues run by Trippas White Group within the QVB, the brief was ‘sophisticated’ and ‘masculine’, in stark contrast to their sister venue, champagne ...
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Reign

reign at the QVB trippas white group How do you respect and celebrate the heritage of a century-old landmark, and yet build a brand that captures a bold, feminist attitude? You give the venue an undeniably royal name, and a visual expression in harmony with the elegant interior design – and contrast it with a tone of voice and attitude ...