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ACAP

human experts australian institute of applied psychology Become a human expert. How do we increase brand awareness and acquisition through a bold, thought-provoking campaign? The Australian College of Applied Psychology is a well-established and leading educational institution, providing courses in human behaviour for over 35 years. They position themselves as experts in human behaviour and need to appeal to a ...
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Virtue Advice

Because good advice matters. Virtue Advice How do we rebrand an established, award-winning, financial advice company as a local, independent business that gives people the financial confidence and peace of mind to help them live their life to the fullest? Previously known as MLC Advice Randwick, the branch was set up as the pilot advice store for the MLC Advice ...
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Hydro Produce

live fresh Hydro Produce How does a fresh produce company create a brand that can truly unite its entire supply chain – from farm to plate? One of Australia’s original fresh produce brands, Hydro Produce was looking to disrupt their industry, while remaining real, down-to-earth, and honestly Australian. Keeping the packaging crisp and adding a fresh new tone, we target ...
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Buckle Jnr

seriously fun Buckle Jnr How does an established heritage accessories brand launch a fun kids range in a busy retail market? With a long and respected history in the Australian accessories market, it seemed natural in 2015 for Buckle to launch a junior version of their brand in the kidswear space. Mixing up the traditional Buckle packaging with pops of ...
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Little Wings

your journey is our mission Little Wings How do you bring joy to a brand that deals with serious health issues every day? Little Wings is a children’s charity that provides free transport for sick children living in NSW rural and regional areas to city hospitals for their specialist appointments, helping keep families together during very difficult treatment periods. To ...
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THF

we're for teachers teachers health fund How does a well-established and loved health fund evolve into the leader of a contemporary, vibrant family of brands? Teachers Health put their members at the heart of everything they do – and have been doing so for more than 60 years. Working with the strategic platform and guiding philosophy developed by the Brand Council, a new ...
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Planet Protector Packaging

because there's no planet b. Planet Protector Packaging How do you introduce an amazing, natural, award-winning and sustainable packaging solution to a world that continues to create and consume at an ever-increasing rate? The Planet Protector Packaging brand required a bold, honest and heart-felt approach that reflected the passionate mission of the company – to protect our planet, one pack ...
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Westpac Group

we are Westpac Group How do you inspire and excite a diverse, global workforce, with a single uniting internal identity? In the shadow of significant cultural change within the organisation and sector, the time had come for Westpac Group to embrace a brand that was more human, fun, flexible – and not only inclusive of each of their retail brands, ...
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Yarra Rossa

living well Yarra Rossa How does a luxury retirement development in a sought-after neighbourhood stand out and rise above its competitors in an increasingly crowded landscape? BaptistCare's Yarra Rossa is a premium, brand new development in the heart of Canberra. By focusing on the brand essence of 'Living Well', an elegant brand identity was created in harmony with the location, ...