Investing in tomorrow,
for the good of the humanity.
Arena Mars.
How do you develop an identity for a joint partnership that is a vehicle for investment, advice and consultancy to startups specialising in AI, that reflects the personality of the pioneering founders and ensure the brand has the stretch to evolve?
Founded by entrepreneurs Greg Miller and Michael Priddis, Arena Mars emerged after a series of successful business ventures and strategic exits. Recognising the urgent need to elevate Australia’s position in the global tech landscape, Arena Mars is dedicated to sharing expertise and fostering innovation.
Working with start-ups, venture capitalists, and educational institutions, Arena Mars is on a mission to cultivate a skilled and relevant workforce.
By addressing Australia’s lag in technical innovation – due to geographic isolation and an outdated economic focus on mining and housing – Arena Mars aims to ensure that the technology of tomorrow benefits everyone and propels Australia into a competitive future.
Inspired by the shape of an arena, we create a clean, minimal, and contemporary wordmark for Arena Mars. This design reflects the mission of elevating tomorrow’s economy and bridging gaps for the benefit of humanity.
Our graphic system highlights the key messages and honing in on what is important to solve the big problems for the good of all people.
Expressive and conceptual photography captures the founders’ personalities and themes of momentum, motion, and impact, aligning with the innovative spirit of Arena Mars.
