How do you build a parent brand that reflects 30 years of experience across a multi-brand operation, while also creating a sense of belonging, community and shared purpose?
With four separate brands servicing specific market sectors, nationwide building service AJG Australia required a unifying emotive strategy and parent brand identity. Defining their vision as ‘existing to provide safe, quality places to live, work and thrive for all Australians’, and a core brand idea of ‘Building with care’, AJG Australia now speaks from a position of practical strength and deep understanding.
Undeniably Australian images, language and colours combine to reflect the palette of their customers’ lives and land, while AJG Australia now focuses on what they do best – improving peoples’ lives and doing it with care.
